Title of article :
Menʹs and womenʹs responses to sex role portrayals in advertisements
Author/Authors :
Ulrich R Orth، نويسنده , , Denisa Holancova، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
emotions , Consumer behavior , Prejudices , Services marketing
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
