Title of article :
Japanese investorsʹ choice of acquisitions vs. startups in the US: the role of reputation barriers and advertising outlays
Author/Authors :
Shih-Fen S. Chen، نويسنده , , Ming Zeng، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
International acquisitions , Reputation barriers , Japanese investments
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing