Title of article :
Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
Author/Authors :
Dennis Fok، نويسنده , , Philip Hans Franses، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
Competitive structure , New brand entry , Structural breaks , Attraction model
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
