Title of article :
Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation
Author/Authors :
Kyriakos Kyriakopoulos، نويسنده , , Christine Moorman، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
marketing strategy , Market orientation , Complementarities , new products
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
