مرکز منطقه ای اطلاع رساني علوم و فناوري - The role of inclination and part worth differences across segments in designing a price-discriminating product line

Title of article :

The role of inclination and part worth differences across segments in designing a price-discriminating product line

Author/Authors :

Dilip Chhajed، نويسنده , , Kilsun Kim، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

313

To page :

320

Keywords :

Marketing , Quality-type attributes , Efficient design , Product line design

Journal title :

International Journal of Research in Marketing

Serial Year :

2004

Journal title :

International Journal of Research in Marketing

Record number :

124554

Link To Document :