مرکز منطقه ای اطلاع رساني علوم و فناوري - Country and consumer segmentation: multi-level latent class analysis of financial product ownership

Title of article :

Country and consumer segmentation: multi-level latent class analysis of financial product ownership

Author/Authors :

Tammo H.A. Bijmolt، نويسنده , , Leo J. Paas، نويسنده , , Jeroen K. Vermunt، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

323

To page :

340

Keywords :

International segmentation , Multi-level latent class analysis , Financial products

Journal title :

International Journal of Research in Marketing

Serial Year :

2004

Journal title :

International Journal of Research in Marketing

Record number :

124556

Link To Document :