Title of article :
Choosing and upgrading financial services dealers in the US and UK
Author/Authors :
ohn U. Farley، نويسنده , , Andrew F. Hayes، نويسنده , , Praveen K. Kopalle، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2004
Keywords :
Bond and foreign exchange markets , US versus UK , Marketing mix variables , Business-to-business financial services , International markets
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing