مرکز منطقه ای اطلاع رساني علوم و فناوري - Understanding and managing international growth of new products

Title of article :

Understanding and managing international growth of new products

Author/Authors :

Stefan Stremersch، نويسنده , , Gerard J. Tellis، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2004

Pages :

From page :

421

To page :

438

Keywords :

International diffusion , New product growth , International marketing

Journal title :

International Journal of Research in Marketing

Serial Year :

2004

Journal title :

International Journal of Research in Marketing

Record number :

124561

Link To Document :