Title of article :
Distinctive brand cues and memory for product consumption experiences
Author/Authors :
Luk Warlop، نويسنده , , S. Ratneshwar، نويسنده , , Stijn M.J. van Osselaer، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Pages :
18
From page :
27
To page :
44
Keywords :
Consumer learning and memory , Consumer judgments , Brand image , Brand equity , Trademarks
Journal title :
International Journal of Research in Marketing
Serial Year :
2005
Journal title :
International Journal of Research in Marketing
Record number :
124565
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124565
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