• Title of article

    Distinctive brand cues and memory for product consumption experiences

  • Author/Authors

    Luk Warlop، نويسنده , , S. Ratneshwar، نويسنده , , Stijn M.J. van Osselaer، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    18
  • From page
    27
  • To page
    44
  • Keywords
    Consumer learning and memory , Consumer judgments , Brand image , Brand equity , Trademarks
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124565

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124565