Title of article :
More choice is better: Effects of assortment size and composition on assortment evaluation
Author/Authors :
Harmen Oppewal، نويسنده , , Kitty Koelemeijer، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Pages :
16
From page :
45
To page :
60
Keywords :
Consumer purchase behavior , Store image , Assortment perception , Retailing , Store assortments
Journal title :
International Journal of Research in Marketing
Serial Year :
2005
Journal title :
International Journal of Research in Marketing
Record number :
124566
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124566
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