• Title of article

    Strategic segmentation using outlet malls

  • Author/Authors

    Anne T. Coughlan، نويسنده , , David A. Soberman، نويسنده ,

  • Issue Information
    ماهنامه با شماره پیاپی سال 2005
  • Pages
    26
  • From page
    61
  • To page
    86
  • Keywords
    Consumer heterogeneity , Channel strategy , Price discrimination , Dual distribution
  • Journal title
    International Journal of Research in Marketing
  • Serial Year
    2005
  • Journal title
    International Journal of Research in Marketing
  • Record number

    124567

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124567