Title of article :
Analysis of acquisition patterns: A theoretical and empirical evaluation of alternative methods
Author/Authors :
Leonard J. Paas، نويسنده , , Ivo W. Molenaar، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Cross-sell , Lead generation , Latent class analysis , Mokken scale analysis , Acquisition pattern analysis
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
