Title of article :
Country-of-origin effects in consumer processing of advertising claims
Author/Authors :
Peeter W.J. Verlegh، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده , , Matthew T.G. Meulenberg، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
International marketing , country of origin , Source credibility , Attitude change
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
