مرکز منطقه ای اطلاع رساني علوم و فناوري - Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

Title of article :

Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market

Author/Authors :

Hosun Rhim، نويسنده , , Lee G. Cooper، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2005

Pages :

From page :

159

To page :

182

Keywords :

New product research , Price competition , Product positioning , Nash equilibrium , Defensive marketing strategy

Journal title :

International Journal of Research in Marketing

Serial Year :

2005

Journal title :

International Journal of Research in Marketing

Record number :

124572

Link To Document :