Title of article :
An experimental investigation of scanner data preparation strategies for consumer choice models
Author/Authors :
Rick L. Andrews، نويسنده , , Imran S. Currim، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Consumer choice , Promotion , price , Scanner data preparation
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
