Title of article :
Advance-selling as a competitive marketing tool
Author/Authors :
Steven M. Shugan، نويسنده , , Jinhong Xie، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
Top management team , Functional diversity , Strategic orientation , Environmental turbulence , Inter-functional coordination
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
