Title of article :
An exploratory look at supermarket shopping paths
Author/Authors :
Jeffrey S. Larson، نويسنده , , Eric T. Bradlow، نويسنده , , Peter S. Fader، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
RFID (radio frequency identification) , Retailing , Clustering techniques , k-medoids clustering , Shopping behavior , Exploratory analysis
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
