Title of article
Consumer heterogeneity in the longer-term effects of price promotions
Author/Authors
Jooseop Lim، نويسنده , , Imran S. Currim، نويسنده , , Rick L. Andrews، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2005
Pages
17
From page
441
To page
457
Keywords
segmentation , Time-series models , Price promotions
Journal title
International Journal of Research in Marketing
Serial Year
2005
Journal title
International Journal of Research in Marketing
Record number
124588
Link To Document