Connecting power with locus of control in marketing channel relationships: a response surface approach

Stephen Keysuk Kim، نويسنده , , Ping-Hung Hsieh، نويسنده ,

ماهنامه با شماره پیاپی سال 2006

17

13

29

Market potential , Market uncertainty , New product performance , Positional advantage , Innovation speed , Competitive intensity

International Journal of Research in Marketing

2006

International Journal of Research in Marketing

124592