مرکز منطقه ای اطلاع رساني علوم و فناوري - Brand equity in the European fruit and vegetable sector: A transaction cost approach

Title of article :

Brand equity in the European fruit and vegetable sector: A transaction cost approach

Author/Authors :

Marta Fern?ndez-Barcala، نويسنده , , Manuel Gonz?lez-D?az، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

To page :

Keywords :

brand equity , price premium , Marketing , transaction cost economics , Case Studies

Journal title :

International Journal of Research in Marketing

Serial Year :

2006

Journal title :

International Journal of Research in Marketing

Record number :

124593

Link To Document :