Title of article :
Antecedents and purchase consequences of customer participation in small group brand communities
Author/Authors :
Richard P. Bagozzi، نويسنده , , Utpal M. Dholakia، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Pages :
17
From page :
45
To page :
61
Keywords :
Brand communities , Consumer behavior , Social influence , We-intentions
Journal title :
International Journal of Research in Marketing
Serial Year :
2006
Journal title :
International Journal of Research in Marketing
Record number :
124594
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124594
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