Title of article :
The economics of quality-equivalent store brands
Author/Authors :
David A. Soberman، نويسنده , , Philip M. Parker، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Pages :
15
From page :
125
To page :
139
Keywords :
Retailing , Store brand , Private labels , Retailer brand , National brand , Price discrimination
Journal title :
International Journal of Research in Marketing
Serial Year :
2006
Journal title :
International Journal of Research in Marketing
Record number :
124597
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124597
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