Title of article
The economics of quality-equivalent store brands
Author/Authors
David A. Soberman، نويسنده , , Philip M. Parker، نويسنده ,
Issue Information
ماهنامه با شماره پیاپی سال 2006
Pages
15
From page
125
To page
139
Keywords
Retailing , Store brand , Private labels , Retailer brand , National brand , Price discrimination
Journal title
International Journal of Research in Marketing
Serial Year
2006
Journal title
International Journal of Research in Marketing
Record number
124597
Link To Document