مرکز منطقه ای اطلاع رساني علوم و فناوري - Using context effects to increase a leaderʹs advantage: What set of alternatives should be included in the comparison set?

Title of article :

Using context effects to increase a leaderʹs advantage: What set of alternatives should be included in the comparison set?

Author/Authors :

Simone Moran، نويسنده , , Joachim Meyer، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

141

To page :

154

Keywords :

Comparison advertising , Consumer preferences , Context effect

Journal title :

International Journal of Research in Marketing

Serial Year :

2006

Journal title :

International Journal of Research in Marketing

Record number :

124598

Link To Document :