Title of article :
New product introductions and failures under uncertainty
Author/Authors :
Rajeev K. Tyagi، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Keywords :
Uncertainty , New product failures , Cost correlation , New product introductions
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
