Title of article :
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
Author/Authors :
Dana L. Alden، نويسنده , , Jan-Benedict E.M. Steenkamp، نويسنده , , Rajeev Batra، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Pages :
13
From page :
227
To page :
239
Keywords :
GLOBALIZATION , Consumer attitudes , Global brands , International marketing
Journal title :
International Journal of Research in Marketing
Serial Year :
2006
Journal title :
International Journal of Research in Marketing
Record number :
124604
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124604
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