مرکز منطقه ای اطلاع رساني علوم و فناوري - Exploring product and service innovation similarities and differences

Title of article :

Exploring product and service innovation similarities and differences

Author/Authors :

Edwin J. Nijssen، نويسنده , , Bas Hillebrand، نويسنده , , Patrick A.M. Vermeulen، نويسنده , , Ron G.M. Kemp، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

241

To page :

251

Keywords :

innovation , New service development , Cannibalization , new product development , SMES

Journal title :

International Journal of Research in Marketing

Serial Year :

2006

Journal title :

International Journal of Research in Marketing

Record number :

124605

Link To Document :