Title of article :
The role of ratio differences in the framing of numerical information
Author/Authors :
Jessica Y.Y. Kwong، نويسنده , , Kin Fai Ellick Wong، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Keywords :
Attribute perceptions , Ratio differences , Framing , Preference reversal
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
