Title of article :
The impact of individual and managerial factors on salespeopleʹs contribution to marketing intelligence activities
Author/Authors :
Joël Le Bon، نويسنده , , Dwight Merunka، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2006
Keywords :
Sales force management , Marketing information systems , Marketing intelligence , Motivation
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
