Title of article :
Multichannel customer management: Understanding the research-shopper phenomenon
Author/Authors :
Peter C. Verhoef، نويسنده , , Scott A. Neslin، نويسنده , , Bj?rn Vroomen، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Pages :
20
From page :
129
To page :
148
Keywords :
Multichannel , Internet , Consumer behavior , Retailing , Marketing models
Journal title :
International Journal of Research in Marketing
Serial Year :
2007
Journal title :
International Journal of Research in Marketing
Record number :
124627
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124627
بازگشت