Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

Robert W. Palmatier، نويسنده , , Lisa K. Scheer، نويسنده , , Mark B. Houston، نويسنده , , Kenneth R. Evans، نويسنده , , Srinath Gopalakrishna، نويسنده ,

ماهنامه با شماره پیاپی سال 2007

14

210

223

relationship marketing , Perceived control , Entitativity , Relationship quality , Customer relationship management

International Journal of Research in Marketing

2007

International Journal of Research in Marketing

124633