Title of article :
Virtual Bass Model and the left-hand data-truncation bias in diffusion of innovation studies
Author/Authors :
Shuili Du، نويسنده , , C.B. Bhattacharya، نويسنده , , Sankar Sen، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Keywords :
corporate social responsibility , Competitive context , Advocacy , Loyalty , Product positioning
Journal title :
International Journal of Research in Marketing
Journal title :
International Journal of Research in Marketing
