مرکز منطقه ای اطلاع رساني علوم و فناوري - Product bundles and market segments based on travel motivations: a canonical correlation approach

Title of article :

Product bundles and market segments based on travel motivations: a canonical correlation approach

Author/Authors :

Heung Chul Oh، نويسنده , , Muzaffer Uysal، نويسنده , , Pamela A. Weaver، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1995

Pages :

From page :

123

To page :

137

Keywords :

product bundles market segments travel motivations

Journal title :

International Journal of Project Management

Serial Year :

1995

Journal title :

International Journal of Project Management

Record number :

124657

Link To Document :