مرکز منطقه ای اطلاع رساني علوم و فناوري - Managing the long-term profit yield from market segments in a hotel environment: a case study on the implementation of customer profitability analysis

Title of article :

Managing the long-term profit yield from market segments in a hotel environment: a case study on the implementation of customer profitability analysis

Author/Authors :

Breffni Noone، نويسنده , , Peter Griffin، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

111

To page :

128

Keywords :

hotel , Pro"t yield , Market segments , customer , Pro"tability Analysis

Journal title :

International Journal of Project Management

Serial Year :

1999

Journal title :

International Journal of Project Management

Record number :

124769

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=124769