مرکز منطقه ای اطلاع رساني علوم و فناوري - An integrative approach to enhancing customer value and corporate performance in the international hotel industry

Title of article :

An integrative approach to enhancing customer value and corporate performance in the international hotel industry

Author/Authors :

Bob Brotherton، نويسنده , , Gerrie Adler، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 1999

Pages :

From page :

261

To page :

272

Keywords :

globalisation , Strategic Management , Standardisation , Customisation , international , culture

Journal title :

International Journal of Project Management

Serial Year :

1999

Journal title :

International Journal of Project Management

Record number :

124779

Link To Document :