Title of article :
Integrating customer relationship management in hotel operations: managerial and operational implications
Author/Authors :
Marianna Sigala، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2005
Keywords :
customer relationship management , model , implementation , Hotel industry
Journal title :
International Journal of Project Management
Journal title :
International Journal of Project Management
