مرکز منطقه ای اطلاع رساني علوم و فناوري - The impact of co-branding on post-purchase behaviors in family restaurants

Title of article :

The impact of co-branding on post-purchase behaviors in family restaurants

Author/Authors :

Soojin Lee، نويسنده , , Woo Gon Kim، نويسنده , , Hyun Jeong Kim، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2006

Pages :

From page :

245

To page :

261

Keywords :

Customer loyalty , Family restaurants , Co-branding cards

Journal title :

International Journal of Project Management

Serial Year :

2006

Journal title :

International Journal of Project Management

Record number :

125013

Link To Document :