مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumers’ evaluation of brand portfolios

Title of article :

Consumers’ evaluation of brand portfolios

Author/Authors :

David Joon-Wuk Kwun، نويسنده , , Haemoon Oh، نويسنده ,

Issue Information :

ماهنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

Keywords :

Brand associations , Brand familiarity , Brand attitude , Brand fit , Brand portfolio

Journal title :

International Journal of Project Management

Serial Year :

2007

Journal title :

International Journal of Project Management

Record number :

125051

Link To Document :