مرکز منطقه ای اطلاع رساني علوم و فناوري - The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry

Title of article :

The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry

Author/Authors :

Chien-Huang Lin، نويسنده , , Danny T. Kao، نويسنده , , Shih-Chieh Chuang، نويسنده , , Pei-Hsun Wu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

204

To page :

206

Keywords :

Airline marketing , Message framing , Time pressure , Persuasiveness

Journal title :

Journal of Air Transport Management

Serial Year :

2006

Journal title :

Journal of Air Transport Management

Record number :

125711

Link To Document :