مرکز منطقه ای اطلاع رساني علوم و فناوري - Relational benefits, switching barriers and loyalty: A study of airline customers in Taiwan

Title of article :

Relational benefits, switching barriers and loyalty: A study of airline customers in Taiwan

Author/Authors :

Yu-Hern Chang، نويسنده , , Fang-Yuan Chen، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

104

To page :

109

Keywords :

Relational benefits , Switching barriers , Customer loyalty , Relationship marketing

Journal title :

Journal of Air Transport Management

Serial Year :

2007

Journal title :

Journal of Air Transport Management

Record number :

125747

Link To Document :