مرکز منطقه ای اطلاع رساني علوم و فناوري - Do consumers gain or lose when more people buy the same brand

Title of article :

Do consumers gain or lose when more people buy the same brand

Author/Authors :

Chien-fu Chou، نويسنده , , Oz Shy، نويسنده ,

Issue Information :

فصلنامه با شماره پیاپی سال 1996

Pages :

From page :

309

To page :

330

Keywords :

Software industry , Computer industry , Bandwagon effects , Network effects , Supporting services , Standardization , Compatibility

Journal title :

European Journal of Political Economy

Serial Year :

1996

Journal title :

European Journal of Political Economy

Record number :

127543

Link To Document :