Yellow fever? The political geography of Liberal voting in Great Britain

The rise of the Labour Party after World War I forced the Liberal Party in Britain back into the nonconformist and remote ‘Celtic Fringe’, where local identity and religion rather than class remained the dominant political cleavages. The party has struggled to break out of these Liberal ‘heartlands’ ever since. However, in the 1997 General Election the Liberal Democrats won a total of 46 constituencies, their best result since 1929, despite a fall in their national share of the vote. While historical voting patterns and the level of religious nonconformity can help explain the success in the traditional heartlands seats we must turn to contemporary reasons for why the party were able to make gains in areas of historical weakness. Bridging the credibility gap through success at the local level or in by-elections has been particularly vital for the party. Building on the understanding gained from qualitative interviews with the party elite and case studies in key constituencies, we analyze the basis of Liberal Democrat support in 1997. Models that include data on historical patterns, demographics and the local political context are found to be particularly successful in explaining the party’s support.