Author/Authors :
Esmailpour، Reza نويسنده Faculty member at the Department of Management, University of Guilan, Rasht, Guilan, Iran , , Doostar، Mohammad نويسنده Faculty member at the Department of Management, University of Guilan, Rasht, Guilan, Iran , , Rasam، Amir Hussein نويسنده M.B.A Student, Pardis branch, University of Guilan, Rasht, Guilan, Iran ,
Abstract :
Most experiment and successful companies enter the Electronic Business (EB). They found that web attendance and low price are not successful factor, there are several factor that operational managers can use them as effective factors to inspire customer. The aim of this article is an investigation the relationship between electronic businesses and electronic quality services. Statistical society consists of company’s customers that are on internet sell which are 30. Sample is 406 data was gathered by questioner that has 40 questions. Data was analyzed by structural equtional method by LISREL 8-53, and regression correlation by SPAA 18. Result indicated that there is positive relationship between electronic service quality and customer electronic loyalty at electronic business (EB).
