Title of article :
Critical success factors for a customer relationship management strategy
Author/Authors :
Luis E. Mendoza، نويسنده , , Alejandro Marius، نويسنده , , Mar?a Pérez، نويسنده , , Anna C. Grim?n، نويسنده ,
Issue Information :
ماهنامه با شماره پیاپی سال 2007
Pages :
33
From page :
913
To page :
945
Keywords :
customer relationship management , strategy , Critical success factors , System integration , Metrics
Journal title :
Information and Software Technology
Serial Year :
2007
Journal title :
Information and Software Technology
Record number :
135331
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=135331
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