JAVANESE SPEECH LEVEL IN BARGAINING AND DECLINING STRATEGIES AT SARINONGKO MARKET OF PRINGSEWU OF LAMPUNG PROVINCE: A SOCIOPRAGMATIC STUDY

Local language or ethnic language is a cultural reflection of its speakers in communicating. Javanese language recognizes speech level. This article is based on two important factors, that is, bargaining and declining strategies and Javanese speech level of its speakers in trading activity at Sarinongko market of Pringsewu of Lampung Province. This research uses a sociopragmatic study which includes the Javanese speech level studied from Sociolinguistics point of view and the bargaining and declining strategies studied from Pragmatics point of view. The participants involved in the research consist of buyers as the speakers and sellers as the addressees. This article tends to find out the realisation description of bargaining and declining strategies by the Javanese speakers and the description of Javanese speech level of its speakers in trading activity at Sarinongko market of Pringsewu of Lampung Province. The method used in this research is the uninvolved conversation observation technique while the data analysis uses comparing method which is applied through dividing-key-factors technique of pragmatic competence-in-dividing.