Strategy Formulating by SWOT and QSPM Matrix

The present study aimed to formulate strategy of sanitary Ware Company of Golsar Fars to increase the production and growth of products of this company. Thus, at first the mission and vision were investigated and by the analysis of internal and external environment of the organization, the strengths, weaknesses, opportunities and threats of the company were evaluated by internal factor evaluation and external factor evaluation matrix. Using SWOT matrix, the suitable strategies were formulated for the company. Then, the competitive position of the organization was found via competition evaluation matrix. Later, according to SWOT matrix and competition evaluation matrix, company strategies were prioritized by QSPM method.