A conceptual model of consumer behavior in online shopping, and evaluate it from the perspective of online shoppers

The main objective of the present study, model of consumer behavior in online shopping is. E-commerce is one of the most important IT-based businesses, and the main activities of Internet users. Its success requires the use of internet marketing methods is that only a correct understanding of consumer behavior is possible. Purposes of this study, using approaches and marketing theory Dobbins 3 Cutler, two minor target was set first, determine the components of effective and formulate the basic model of consumer behavior, and second, to evaluate the model. Collect the required data through questionnaires, and then the face and content validity, and are using email marketing, and online questionnaire was conducted.The statistical study of internet shoppers. The number of respondents to the questionnaire, 599 people for its validity, calculating Cronbachʹs alpha coefficient, 0.928 is. Based on the findings, component of consumer behavior in online shopping include: 1- social networks, Internet 2- the marketing mix, 3- Risk, 4 - perceived value, 5- System Electronic Commerce, 6-, and 7 compared with other methods of purchase- satisfaction. These components, together consumer behavior in online shopping, make up, and can eventually lead to the purchase of continuity. The proposed model is based on these components, and the relationships between them are presented, and after analyzing the data, the model obtained, confirmed its authenticity.