What makes bloggers share knowledge? An investigation on the role of trust

As a Web 2.0 technology, blogs are gaining attention as useful knowledge sharing platforms for knowledge management in a collaborative work environment. This study investigates the relationship between trust and bloggers’ knowledge sharing practices. Based on an analysis of results from the 485 survey respondents, the research found that there is the positive relationship between bloggers’ trust and their knowledge sharing practices. This study explores trust in multiple dimensions including economy-based trust, trust in bloggers, and trust in the Internet and trust in blog providers. The detailed research findings are presented.