A socio-technical approach to knowledge contribution behavior: An empirical investigation of social networking sites users

Online social networking has received increasing attention as a new phenomenon among online users. As Internet users utilize online social networking websites as a useful communication tool to maintain their social networks, this study explorers online social networking websites users’ knowledge sharing in particular. This study investigated the factors which influence knowledge contribution behaviors of social networking website users by sharing through user created contents with one another. By employing a socio-technical approach, this study discussed the roles of social system factors such as ethical culture, social tie, and a sense of belonging in online social network. Additionally, this study examined technical systems factors such as structural assurance of service providers and structural assurance of the Internet. The survey method was utilized in order to empirically test the research model. The research findings and contributions are discussed as well.