Ease of interaction plus ease of integration: Combining Web2.0 and the Semantic Web in a reviewing site

Web2.0 has enabled contributions to the Web on an unprecedented scale, through simple interfaces that provide engaging interactions. This wealth of data has spawned countless mashups that integrate heterogenous information, but using techniques that will not scale beyond a handful of sources. In contrast, the Semantic Web provides the key to large-scale data integration, yet still lacks approachable interfaces allowing contributions from non-specialists. In this paper we present Revyu, a reviewing and rating site in the Web2.0 mould that is built on Semantic Web infrastructure and both publishes and consumes linked RDF data. This combination of approaches affords ease of interaction for regular users and ease of integration with external data sources.