Title of article
Diffusion and success factors of mobile marketing
Author/Authors
Arno Scharl، نويسنده , , Astrid Dickinger، نويسنده , , Jamie Murphy، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2005
Pages
15
From page
159
To page
173
Keywords
Mobile commerce , Online marketing , Success Factors , Web content analysis , Mobile data services , Short Message Services (SMS) , Fortune Global500
Journal title
Electronic Commerce Research and Applications
Serial Year
2005
Journal title
Electronic Commerce Research and Applications
Record number
145837
Link To Document